![]() ![]() Space Force seems to be jacking ‘Star Trek.’ For COVID-19, graphic design seems to be nonexistent. Signifying nothing: The CIA’s logo looks like an album cover. But where is the great graphic design for COVID-19? (Don’t worry, Gen Xers, we’re not old, we’re “heritage.”) The company regularly posts images of its vintage designs on Instagram - throwbacks that would look right at home with the new Los Angeles logo.Įntertainment & Arts The CIA has a slick new website. Today it’s still possible to buy tanks with the gradient OP logo from the ’80s as part of the brand’s “heritage” collection. But after financial trouble and corporate infighting in the 1990s, the name was ultimately sold to licensing company Iconix Brand Group in 2006. At its peak, its licensing operations topped $400 million. OP sold a vision of the California lifestyle that tasted of saltwater and was personified by attractive, sun-kissed blonds. Established in 1972 by Jim Jenks while he was working at an Encinitas surf shop, the brand, along with Hang Ten, become one of the first to market surf fashion to an audience beyond surfers. Ocean Pacific - better known as OP - was also famous for its mystifyingly popular corduroy men’s shorts, which still materialize regularly as a vintage items on EBay (some in the neighborhood of $100). (Los Angeles Tourism and Convention Board) More than anything, L.A.’s new logo is firmly rooted in the culture of California surf. (If the logo resembles Miami anything, it’s the flamboyant design of the 2018 uniforms for the Miami Heat, which featured a script logo inspired by a font that was used at the Miami Arena in the 1980s.) The logos may share the color turquoise, but the “Miami Vice” logo is angular, inspired by Art Deco. When the new logo began to circulate on social media early this week, some early assessments compared it to the graphic design for the ’80s cop show “Miami Vice.” And guess who was alive and rocking the Aqua Net back then? We’re middle-aged cranks and nobody wants us, but if there’s an era of design that the new logo is channeling, it’s the ’80s. And, as was prominently noted in a story about the redesign in Fast Company magazine, “Part of the assignment was to appeal to Gen Z and millennial visitors from key markets.” or tourists who believe they might actually see a celebrity in Hollywood. It also needed to have broad appeal among its prospective customers, be they global companies looking to book conventions in L.A. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |