They won’t be typing in ‘out-going’ or ‘team player’. When recruiters search for keywords, they are looking for concrete skills. In a tough job market, you need a proven, measurable background of success to impress potential employers. Tangible outcomes make the difference here. For example, did you manage a team? Did you have P&L responsibilities? Have you presented at industry related conferences or launched new products in new markets? Make sure you include all the skills most relevant to the job. It also aligns you in the mind of a human reader with the vacant role they are trying to fill. This ensures you’re including the most important keywords. Use this keyword title as the headline on your CV and adapt it to different job applications.įor example, you may need to change ‘Marketing Manager’ to ‘Head of Marketing’, ‘Marketing Communications Manager’, ‘Product Manager’ or ‘Brand Manager’ depending on the job ad to which you’re responding. ‘Brand Warrior’ may sound quite cool but an ATS is unlikely to pick it up and even a human might struggle to translate it as ‘Marketing Manager’. Target titlesĪlways use standard job titles in your keywords, particularly if your title in your current or former roles was a little offbeat. If there are different versions of the same keyword, then search for both to see which one returns the most relevant results. The role of an industrial marketing manager might use different keywords to that of a FMCG marketing manager. Focus on both the role and industry in which you want to work. However, you can make a good start by checking job descriptions on employer’s websites and industry related job portals.įind and note the keywords used in the job overview and candidate specifications. That’s one reason why people are increasingly using professional CV writers. The first step is to get your keywords right but this isn’t straightforward because they’re constantly evolving. This is why the keywords you use can make or break your job search. The ATS tries to find these keywords in candidate CVs. Recruiters also use keywords to identify candidates with desired skills and qualifications. Keyword researchĭo you remember the last time you looked up something on a search engine? Well the words you used in that search were ‘keywords’. Here are six steps to speaking fluent résumé robot and avoiding being lost in digital translation. That means you have to write in an ATS-friendly way – it’s a bit like Search Engine Optimisation (SEO) for CVs. The main thing to know is that ATS acts like a specialised search engine. The better your score, the more likely it is to go to a real human being, who might call you for interview. There are ways to boost the chances of ATS giving your CV a high ranking. Whether you are a graduate or C-suite executive, you need to prepare your CV for the ATS challenge or risk missing potentially ideal opportunities. Consequently, a human recruiter won’t even set eyes on it. If the ATS doesn’t understand your CV, it won’t select it. They use ATS, despite its shortfalls, to cut through this clutter and find the right applicant.Īn ATS creates shortlists from thousands of candidates on a recruiter’s database. However, as a result, recruiters now receive a flood of digital CVs for every vacancy. Received the award for best final grant proposal of 35 students.Applying for jobs is much easier these days thanks to online applications, jobs boards and the ‘Apply Now’ button on LinkedIn.
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